Turn the playbook into 6 weeks of LinkedIn

She doesn't type a keyword and click ten blue links. She doesn't answer a cold email. She may not even be allowed to see your ad. She opens ChatGPT and asks for the best MiCA-compliant tools — and it names three or four vendors. If you're not one of them, you never entered the deal.

• The in-market buyer now starts with an AI, not a search bar.
• There is no page two of an AI answer — you're in the sentence, or you don't exist.
• This is happening thousands of times a day across every category MiCA touches.

Plain text post (they perform well). Optional: a screenshot of an AI answer naming competitors — with your name conspicuously absent.

Talking head, vertical 9:16, bold on-screen stat cards as you say each number. Captions burned in.

• Paid social & display ads — regulated marketing comms; must be fair, clear, not misleading.
• Retargeting — explicitly named as solicitation by ESMA.
• Affiliate campaigns — you're liable for how affiliates communicate on your behalf.
• Influencer content — the "clearly identifiable as marketing" rule kills the disguised endorsement.
• "Native" content / advertorial — you can't present marketing as research or news.
• Sponsorships, events, roadshows — named as solicitation; managed as regulated activity.
• Aggressive ROI / return hooks — prohibited under fair/clear/not misleading.

The paid escape hatch every other category uses is, for you, welded shut. The channel still wide open? Being the brand AI recommends. That's the moat.

Document post, dark background, red "CLOSED" stamp on each channel slide. Reuse the playbook's squeeze-table styling.

Old journey: aware → search → visit sites → get called by sales → evaluate → buy. New journey: aware → ask an AI to frame the landscape and name the players → build a shortlist before visiting a single website → use AI to pressure-test you the whole way through.

• Consideration is now set at the top of the funnel, by a machine, before you have any signal a deal exists.
• By the time a form gets filled in, the buyer has quietly asked AI about you — and your competitors — a dozen times.

Text post; optional simple "old journey vs AI-first journey" two-row graphic.

• Stage 1 · Problem framing (months 0–1): be one of the named vendors.
• Stage 2 · Landscape & shortlist (1–3): be in the comparison, described accurately.
• Stage 3 · Deep research (2–8): supply quotable material + capture the visitor.
• Stage 4 · Consensus building (6–14): arm the champion to sell internally.
• Stage 5 · Selection & procurement (12–18): de-risk the decision.

Show up once and go quiet, and a 6–18 month, five-stakeholder journey grinds you out. Presence at the start is necessary — not sufficient.

Horizontal timeline across slides, month markers, a "GEO's job / engine's job" tag per stage.

Talking head with on-screen persona chips popping in as you name each one.

In SEO you fight to be a link on a page of options — the human still chooses. In GEO you fight to be the answer itself, the name the model says out loud. There's no position #1. There's no page two. You're in the sentence or you're invisible.

• SEO optimises for position. GEO optimises for probability — the odds your name is the word the model fills in.
• Some old SEO habits actively hurt you now: keyword-stuffing, thin pages, clickbait titles that withhold the answer.

Text post; optional two-column "old SEO reflex vs GEO reality" graphic. Can link the SEO-vs-GEO explainer in the first comment.

• Door 1 — Trained-in memory: the model absorbed the web and "just knows" you belong, if the web consistently ties your name to your category. Slow, compounding, hard to dislodge.
• Door 2 — Live retrieval: the model searches mid-answer and quotes the clearest passage it finds. Fast, this-week, needs crawlable + genuinely quotable content.
• Consistency of association is what survives compression. Scattered, contradictory coverage averages out to nothing.
• The compliance dividend: everything that makes you quotable — clarity, accuracy, substance — is exactly what MiCA demands.

Serious GEO works both doors at once. For a MiCA firm, the GEO-winning content and the compliant content are the same content.

Two-door diagram; reuse the playbook's trained-in-vs-retrieval visual.

Talking head; simple film-reel → brand-echo metaphor as a cutaway. Keep it plain-language (non-technical, on purpose).

Every other B2B category can buy its way back into visibility — Google Ads, LinkedIn, retargeting, sponsorships. You can't; those channels are constrained or off-limits. But that means nobody can out-spend you either. The firm that wins is the one that earns the machine's trust through presence and substance — exactly what MiCA rewards.

• Your paid-addicted competitors are about to discover their favourite tools are off-limits.
• You can build the one asset that compounds and can't be switched off by an ad-platform policy change.

Text post. This one's a POV piece — let the take carry it.

• 1 · Entity & brand association — own a one-sentence category claim, per ICP, everywhere.
• 2 · Content built to be quoted — answer the question in the first sentence.
• 3 · Third-party presence — earn mentions, not just links.
• 4 · Technical foundation — be crawlable. It's the floor, not the strategy.
• 5 · Measurement — track share of voice in AI answers, not sessions.
• 6 · MiCA guardrails — fair, clear, not misleading, built in from the start.

Notice how few of these are classic SEO — and how the ones that are (crawlability) are the floor you build on, not the game.

Pillar/grid carousel; reuse the playbook's pillar styling.

Sessions are dropping for reasons that have nothing to do with your performance (zero-click search). Track the dials that reflect GEO reality: share of voice in AI answers, citation frequency, accuracy of description, competitor presence, branded search — and downstream, GEO-influenced pipeline.

• Set a baseline now: run a fixed prompt set across ChatGPT, Perplexity, Gemini and AI Overviews. Record if you're named, how you're described, and who's named instead.
• In this market, traffic metrics mislead. Pipeline doesn't.

Text post; optional "old dial vs new dials" graphic.

Big animated 21× / 100× on screen. This is the most shareable asset in the campaign — consider a slightly higher production pass. Vertical 9:16.

GEO traffic behaves differently: low volume, high intent, mid-cycle, multi-stakeholder, invisible until it converts. If your site treats a warm mid-cycle validator like a cold stranger, and your follow-up is slow, you pour your hardest-won demand straight out the bottom.

• Each GEO visitor is worth many ordinary ones — they arrive pre-qualified by the machine.
• Your website stops being a brochure: confirm what the model told them, offer the stage-appropriate next step, capture with consent, route to a human instantly.

Text post; optional leaky-bucket illustration.

• The cycle is 6–18 months. A lead you don't nurture is a lead a competitor nurtures.
• Deals die in consensus-building, not at "no." Nurture's #1 job is to build that consensus.
• Stop thinking "drip campaign." Think "consensus engine" — a multi-threaded system moving a whole committee toward agreement.
• Arm the champion: an internal business case, persona one-pagers, answers to the exact questions their colleagues are asking AI. They sell for you in rooms you'll never enter.
• Build once, deploy across GEO and nurture — it's the same substantive content.

GEO gets you found. Nurture gets you chosen. In this market the second is harder — and more decisive.

Carousel; reuse the nurture-architecture table styling on a summary slide.

Their job is to avoid risk, and choosing a vendor is a risk. Moving slowly is safe. So the whole motion is de-risking, not persuading: proof over promises, peer references, transparency about limitations, small reversible first commitments. Their default answer isn't "no" — it's "not yet."

• The sharpest motivator isn't upside — it's the quantified cost of inaction: audit failure, enforcement exposure, manual overhead.
• Never manufacture urgency. Use their real regulatory triggers instead.

Text post.

• Days 1–30 · Baseline + fast wins: run the prompt audit, fix your entity footprint, stand up a 5-minute lead SLA.
• Days 31–60 · Cornerstone content + third-party presence: publish the quotable, compliant assets; build nurture threads; instrument measurement.
• Days 61–90 · Optimise + connect to revenue: re-run the audit vs baseline; wire GEO to pipeline reporting, not traffic.
• Track: share of voice, first-response time (<5 min), GEO-visitor conversion, multi-stakeholder engagement, GEO-influenced pipeline.
• 6 failure modes: visibility with no revenue engine · measuring traffic · impatience · generic messaging · slow follow-up · fighting MiCA instead of using it.

Start narrow. Be patient through the lag. Expand what the evidence rewards.

30 / 60 / 90 timeline carousel; reuse the playbook's roadmap + KPI-dashboard styling.

Recap the arc from the last six weeks: win GEO (be the named brand), build the revenue engine (capture + five-minute follow-up), run the nurture engine (build consensus), and sell by de-risking. The firms that move first own the machine's answer — and in this market, the machine's answer is the market.

• "The constraint is the moat" — bring the whole campaign home on that line.
• Thank the people who engaged across the six weeks; it seeds the comments.

Text post. Put the playbook link in the first comment, not the body. This is the only place a link belongs in the entire campaign.